SAEDNEWS: Google will soon allow users to switch off visible watermarks on AI-generated images, videos and songs while retaining invisible SynthID watermarks and C2PA metadata. The option is rolling out to Gemini and Flow, with Search support planned later.
According to SaedNews: Google announced Friday that users will soon be able to remove the visible watermark from AI-generated images, videos and songs. The company said the change will not remove its invisible SynthID watermark or metadata associated with the C2PA standard.
Josh Woodward, Google’s vice president for Gemini, said on X that the new control will apply to the Nano Banana, Omni and Lyria models. The option to disable the visible mark will initially be offered in Gemini and Google’s Flow video editor, while support for Search is expected to arrive later.
Google’s decision reflects the changing balance between identifying AI-generated material and giving creators greater control over how their work appears. Visible watermarks can be inconvenient for professional and creative uses, but Google said its other identification methods will remain in place.
“We’re striking a balance here between creative control and safety,” Woodward wrote, noting that invisible SynthID watermarks and C2PA metadata will continue to provide transparency. Users will still be able to use Gemini or Search to determine whether an image was generated by AI.
The feature will begin rolling out over the next few days. Once it reaches users, the visible watermark can be enabled or disabled through Settings > Media Watermark.
Google is also releasing Credentio, an open-source library designed to help developers add local validation to their applications.
The move follows Anthropic’s recently debated decision to add watermarks to text and files generated by Claude to comply with EU regulations.
