J.Y. Park Just Took on a Government Role—STRAY KIDS & LE SSERAFIM Are Already Involved

Korea’s Cultural Power Move

South Korea is officially stepping up its game on the global cultural stage. On October 1, the Presidential Committee for Popular Culture Exchange will launch, co-chaired by J.Y. Park, the legendary founder of JYP Entertainment, and Culture Minister Choi Hwi Young.

• Direct presidential oversight: President Lee Jae Myung emphasized the importance of this initiative for strengthening Korea’s global influence.

• Public-private collaboration: The committee aims to connect cultural industry leaders with government support to expand Korea’s cultural footprint worldwide.

• Cultural festival launch: 270 invited citizens will witness performances by STRAY KIDS and LE SSERAFIM, showcasing K-pop at its finest.

J.Y. Park Steps Into a Government Role

Park Jin Young, often credited with shaping the K-pop industry, admitted that taking a government position is “a heavy and complex responsibility.”

• Turning point for K-pop: Park sees this as a critical moment for Korean pop culture to solidify its influence internationally.

• Supporting younger artists: He aims to identify gaps in institutional support and ensure emerging talents have opportunities to shine.

• Global exchange vision: Beyond promoting Korean culture, Park wants K-pop to serve as a platform for mutual understanding and global dialogue.

STRAY KIDS and LE SSERAFIM: More Than Just Performers

The festival won’t just be a ceremonial affair; it’s a statement.

• STRAY KIDS: Known for their energetic performances and global fanbase, they represent the international reach of K-pop.

• LE SSERAFIM: With a fresh approach to music and style, they exemplify the next generation of cultural ambassadors.

• Symbolic launch: Their participation signals that this committee isn’t just about policy—it’s about culture, engagement, and influence.

What This Committee Means for K-Culture

This isn’t just a fancy title or a photo opportunity; it’s a strategic move.

• K-pop, K-dramas, K-films, K-games: The committee will drive initiatives in all major cultural sectors.

• Global soft power: By consolidating Korea’s entertainment assets under coordinated leadership, the country aims to increase its cultural diplomacy impact.

• Institutional support: Artists and producers can expect more structured guidance, funding opportunities, and international collaboration channels.