Saed News: If you knew how easy it is to make Dubai Chocolate, you’d never buy it from outside again. The chocolate you’re about to learn to make tastes better than any chocolate you’ve ever had!
Saed News: According to the culinary service of Saed News, the video you watched demonstrates how to make Dubai chocolate, which was selected from the YouTube channel of Maaryam Jaberi and shared with you.
In today's world, where a few seconds of video can impact global chains of distribution, a chocolate named "Dubai Chocolate" has managed to shake up the global pistachio market. This luxury chocolate, made with a creamy pistachio filling and Middle Eastern kadayif pastry, first gained fame in late 2023 through TikTok. Since then, its promotional videos have been viewed over 120 million times.
The sudden popularity of this chocolate has not only caused long queues in European stores but has also led to rationed sales in some retailers. This remarkable surge in demand has resulted in a global pistachio shortage, causing its price to rise from $7.65 to $10.30 per pound within just one year.
The story of Dubai chocolate began with pregnancy cravings. Sara Hamooda, the founder of Fix brand, in 2021 during her pregnancy, wanted to create a chocolate with nostalgic Middle Eastern flavors reminiscent of kanafeh and pistachio. With no prior cooking experience, she relied on her creativity and personal taste to create the product in her small kitchen. The global success of this chocolate came when TikTok influencer Maria Wehrah posted a video about it, which garnered nearly 100 million views. This video led to an influx of orders from around the world to Dubai, making Dubai chocolate a global phenomenon. At the International Exhibition in Stuttgart, Germany, hundreds of people stood in long lines to buy this chocolate, a phenomenon previously seen only with Apple products!
Dubai chocolate is made from high-quality, luxurious ingredients that set it apart from other chocolates. Pure Belgian or Swiss cocoa, fresh pistachio paste, crispy kadayif strands, and sometimes additional flavorings such as saffron, cardamom, or camel milk in some versions, give this product an unparalleled taste. Pistachio, the heart of this chocolate, not only provides a rich flavor and texture but is also packed with protein, fiber, and antioxidants. Kadayif, typically used in desserts like kanafeh, adds a crunchy, light texture to the chocolate. This combination offers not just a visual and tasting pleasure, but also high nutritional value. However, limited production (only 500 pieces made daily by Fix) and exclusive availability through platforms like Deliveroo in Dubai make it a rare and expensive product.
Dubai chocolate’s journey from a simple idea in a small kitchen to becoming a global trend is an inspiring story of creativity and innovation. This chocolate has not only captured the hearts of food lovers with its unique flavor and luxurious ingredients but has also left wide-reaching economic and cultural impacts with the growing global demand for pistachio. From long queues to viral TikTok videos, Dubai chocolate has shown how a product can combine culture, art, and flavor to become a symbol of modern luxury.
