Every year, as Nowruz approaches, large companies and brands seek ways to stand out from competitors and strengthen their business relationships. But how can you choose a Nowruz gift that not only delights customers and business partners but also enhances the brand's identity?
The secret to successful brands is that they invest in cultural values and the emotions of their audience, and this is where handicrafts come into play!
In this article, we uncover the secret of companies that have transformed their branding by choosing handicrafts as Nowruz gifts. If you’re looking for a way to leave a lasting impression on your customers, don’t miss this read!
Why are handicrafts a strategic gift?
Handicrafts, as a cornerstone of every society’s culture, have always symbolized the history, art, and achievements of a country. When we think of handicrafts, we recall artworks that are created with precision and elegance, reflecting cultural authenticity. These qualities make handicrafts a unique and impactful choice for Nowruz gifts.
But why do handicrafts stand out so much as gifts for occasions like Nowruz?
Showcasing Brand’s Cultural Identity
Giving a handcrafted product that has its roots in a country’s history and art demonstrates your commitment to authenticity, art, and culture. This choice impacts customers and reminds them that your brand isn’t just about sales; it values cultural identity as well. For example, a marquetry box or a turquoise-inlaid vase not only offers beauty but also conveys your brand's cultural and artistic message in the best way possible.
Differentiation from Competitors
Most companies resort to calendars, pens, or repetitive promotional gadgets every year. However, a brand that chooses handicrafts as gifts immediately stands out from the rest. Why? Because this choice reflects precision, taste, and attention to detail—three factors that customers and business partners always notice. For instance, a turquoise-inlaid set or copper engraving can be a distinctive and lasting gift that makes a positive impact on your audience.
Creating Emotional Connection
A handcrafted gift always has a story to tell. When your gift is an art piece created with love and care, the recipient feels more special. This emotional connection helps retain customer and business partner loyalty. Imagine gifting a marquetry clock or a turquoise-inlaid vase; these gifts are not only functional but also highly artistic, creating a lasting impression in the minds of your audience.
How to Choose the Best Handicrafts for Nowruz Gifts
Now that we understand why handicrafts can elevate your brand, let’s move on to choosing the best options. Here are some key points to consider:
Align with Brand Identity
Choose handicrafts that match your brand’s style, color, and values. If your brand emphasizes minimalism and simplicity, a simple yet artistic ceramic piece might be a better choice. If your brand is luxurious, you can invest in fine metal engravings, exquisite turquoise-inlays, or delicate marquetry.
Longevity of the Gift
Choosing a gift that lasts increases the chances of your brand being constantly visible. A promotional pen may disappear after a few months, but a miniature painting, a marquetry box, or a turquoise-inlaid vase will remain for years in someone’s home or office.
Customization
A smart way to increase impact is to order handicrafts with your brand’s logo or name. This can be done through packaging, engraving on the product, or even a handwritten card. For instance, a marquetry box with your brand’s exclusive logo can add a special touch to the gift.
Don’t Compromise on Quality for Price
While budget is important, low quality can have an adverse effect. A gift that is clearly made with care and high quality conveys a sense of value to the recipient. An authentic piece of turquoise-inlay or a marquetry plate can create a more valuable feeling than cheap, low-quality gifts.
Buy from Trusted Sources
It is vital to choose a reputable store that values the quality and authenticity of handicrafts. Websites like Farazhonar, Aghajani, Toranj, and Pernon offer diverse and authentic options from Iranian artists that can be ideal for Nowruz gifts.
Conclusion: A Gift Beyond an Object!
Nowruz is a unique opportunity to build deeper connections and enhance your brand’s position. Choosing handicrafts as Nowruz gifts not only demonstrates respect for culture and art but also serves as a smart way to stand out from competitors and build stronger emotional ties with your audience.
So, if you want to make your brand stand out this year, choose handicrafts. A gift with a story, authenticity, and longevity. By choosing gifts like turquoise-inlay, marquetry, or engraving, you can leave a unique and lasting impact on your audience and differentiate your brand from the competition.
