Scent of Power: Donald Trump Launches Fragrance Line in Latest Branding Blitz

According to Saed News, President Trump announced on his social media platform that his new fragrances—Victory 45 (for men) and Victory 47 (for women)—are “all about winning, power, and success,” directly referencing both his earlier term and his ongoing second presidency. He encouraged supporters to “buy a bottle for yourself and don’t forget to get one for someone you love,” emphasising that the aromas embody the “Trump lifestyle” of dominance and achievement.

In a strategic move that echoes his previous merchandising ventures—from branded steaks to ties—Trump’s foray into perfumery comes as he seeks to sustain his public profile amid a deeply polarized second term. The numbers in the fragrance names deliberately invoke his inaugural return on January 20, 2025, when he was sworn in as the 47th President, reinforcing the narrative of continued triumph.

Market analysts note that the luxury perfume sector is typically insulated from political swings, yet Trump’s bold branding may blur the lines between consumer goods and political messaging. Packaging in red-and-gold bottles, the fragrances promise consumers not just a scent but an affiliation with an administration promising “strength at home and abroad.” Whether this venture will translate to courtroom wins at the cash register or further entrench his base remains to be seen—but it undeniably underscores Trump’s unrelenting drive to monetize his brand at the highest echelons of power.