To increase sales of flowers and plants, it's essential to use modern marketing methods. If you're not familiar with these methods, it's better to seek help from a flower and plant marketing consultant.
For marketing flowers and plants, you can move away from traditional methods and explore the digital space, following new strategies. Even if you're not experienced with using social media and websites, it's advisable to hire a flower and plant marketing consultant and start tomorrow. Currently, being present on social media, registering your greenhouse location on Google, SMS advertising, running video ads, and advertising on Google's search results page are effective strategies for growing greenhouse sales. We will discuss more about marketing for greenhouses and their advertising below.
How to Start Flower and Plant Marketing? (Review of 4 Practical Methods)
To market flowers and plants, you can explore various strategies. Some of these are traditional and have been used for years; for example, billboard printing, leaflet distribution, and similar methods. While these strategies may still be effective, you shouldn't rely on them too much, as people's attention to local and traditional ads has become limited. This is where online marketing for flowers and plants comes into play.
Having an online presence, setting up a website, or even engaging on social media platforms is a great opportunity for florists to expand their market and offer more diverse services. The strategies we'll discuss in this article are based on this modern approach. So, if you're looking for the best ways to increase your flower sales, don't miss the rest of the article.
1. Register Your Flower Shop Location on Google
According to Edzino:
The easiest way to advertise a flower shop is by registering its location on Google. Google’s platform allows you to register the location of physical stores. For example, if you search for terms like “flower shop on Kashan Boulevard” or “flower shop in Pasteur Square,” you'll find a list of flower shops in these areas right on the first Google page. This feature is location-based and focuses on local users.
To show up in Google searches, simply go to Google Maps and register your flower shop details, including location, contact number, pictures of the shop, working hours, website, and services offered. Users can also leave reviews for each registered location, helping other users compare local flower shops more easily.
2. Be Active on Instagram Instagram has nearly 50 million Iranian users, which is why all businesses are active on this platform. Any flower marketing consultant will surely advise you to create an Instagram page today. You can post and share stories about your greenhouse or shop, and even offer tips on caring for flowers and plants. These educational posts will help you gain more visibility on Instagram.
Besides content marketing, you can also try advertising. Running influencer campaigns or advertising on local pages can significantly boost your visibility.
3. Take Email or SMS Marketing Seriously According to Yektanet:
Email and SMS are both great ways to increase customer loyalty and bring back clients. Try to gather email addresses and phone numbers from users during purchases or site visits. Then, send them personalized messages for birthdays, holidays, educational tips, promotions, or thank-yous to create a positive and lasting user experience.
For SMS marketing, you can use SMS services like Faraz SMS, Melli SMS, and others in Iran.
For email marketing, using WordPress plugins is an easy option. If you have a flower shop website, these plugins can be very helpful. Alternatively, services like Gmail Ads can be used.
4. Try Google Ads Another marketing strategy for flowers and plants is creating a website and using Google Ads. As Edzino explains:
Flower shops offer a variety of services online, from sending gifts to ordering flowers for special occasions. You can even get advice on indoor plants and offer courses on plant care.
One advantage of having a website is utilizing Google Ads. If you target the online market, you can advertise your flower shop on Google’s search results page. These ads are based on keywords users are searching for, such as "buy bridal flower box," "buy flowers online," or "best flower shop in West Tehran."
Using SEO tools, you can identify a list of keywords, then use Google Ads to show up at the top of search results. This increases your chances of attracting customers and boosting sales.
Why You Need a Flower and Plant Marketing Consultant
Flower and plant marketing has its unique challenges, especially if you're targeting online markets. Therefore, hiring a flower marketing consultant can be very beneficial. Some of the services you should ask a consultant for include:
Branding: A consultant helps you establish a recognizable and popular brand. Strategies and advertisements should align with this goal.
Market Analysis: Consultants assist in market analysis to identify potential customers and use strategies to attract them.
Guidance on Digital Marketing Strategies: A consultant must be familiar with online flower marketing and guide you in implementing digital marketing strategies.
Innovation and Product Development: Consultants can suggest new ideas for improving your products, which will positively impact sales.
Increasing Sales: Ultimately, the goal is to boost your greenhouse's sales.
Although you might think it's expensive, you can handle most tasks yourself and only seek expert help for things like website design, Google Ads, and similar services.
What Qualities Should a Good Flower Marketing Consultant Have? Here’s a list of qualities to look for in a flower marketing consultant:
Experience and Expertise in the Flower Industry: The consultant should have knowledge of various flowers, plants, and greenhouse or flower shop products.
Familiarity with Modern Marketing Strategies: The consultant should be aware of how to use Instagram, websites, and other marketing platforms to guide you effectively.
Experience in Greenhouse Management and Plant Cultivation: This knowledge helps the consultant understand real-world problems and provide practical solutions.
Commitment and Integrity: A consultant should always propose the best solutions, even if they're time-consuming or challenging.
Final Thoughts To increase flower and plant sales, it's crucial to use modern marketing methods. If you're unfamiliar with these methods, it’s best to hire a flower marketing consultant. We’ve discussed flower industry marketing and the role of consultants in this article. If you have any further questions, feel free to ask in the comments.
