The correct delivery of marketing messages to the target audience is what, over time, turns them into loyal customers of your brand. Are you familiar with the best methods of communicating with customers? Are you aware of the importance of delivering marketing messages to attract customers?
Technique 1: Accurately Understanding Your Target Audience
To deliver a message effectively to your intended audience, you need to understand them well. It’s important to study and analyze the characteristics of your target audience carefully. Knowing their age, gender, occupation, interests, past choices, and more will help you categorize them properly, deliver tailored advertisements for each individual, and set up targeted marketing for your business.
To gain a deep understanding of your target audience, follow the strategies outlined below.
Creating a Customer Persona for Effective Message Delivery
A customer persona consists of information you can gather about a potential customer for your business. Based on the profile created from this information, you can personalize advertisements and deliver the marketing message to them.
Customer Persona Includes:
Customer persona includes factors like age, gender, occupation, desires, goals, problems, challenges, needs, place of residence, etc. Examining all these aspects is one of the most important techniques for effectively delivering advertising messages to customers.
Analyzing Customers' Buying Patterns
To implement and deliver a digital marketing message, analyzing customer buying patterns includes reviewing the pages they visited, previous purchases, items in their list and shopping cart, ratings they gave products/services, and the time spent on each URL after clicking.
You can use tools like Google Analytics, Google Search Console, and even certain mass SMS sending platforms if you're using SMS marketing, to gather and analyze data related to customers' buying patterns.
Technique 2: Choosing the Right Communication Channels for Advertising Delivery
The advertising channel you choose based on your business needs and customer interests will have a significant impact on the effectiveness of delivering your message. Using the right digital marketing channel that helps you reach your campaign goals requires knowledge of the best methods and strategies in digital marketing.
Best Digital Marketing Channels for Advertising
To deliver advertising messages in the best possible way, consider the following digital marketing channels:
Content Marketing
Create content based on the target audience’s needs using blog text, podcasts, and promotional videos to effectively deliver the advertising message.
Social Media Networks
Utilize platforms like Instagram, Facebook, LinkedIn, Twitter, etc., to attract customers and deliver your business marketing messages.
SMS Marketing
For sending short and attractive advertising messages, run targeted campaigns using mass SMS platforms. SMS can be used not only for notifications but also for surveys, contests, coding, and direct interaction.
If you need to choose between SMS or push notifications, consider the following table:
Feature | Push Notification | SMS (Text Message) |
|---|---|---|
Definition | A message sent via a mobile app or website to the user's device. | A message sent via SMS panel operators. |
Delivery Method | Through apps or websites | Through SMS panel and telecommunications network |
Access | App or website users | Users with SIM cards |
Personalization | Personalized based on user data | Customizable |
Content | Text, images, links, sometimes audio or video | Primarily text, some platforms support voice messages |
Engagement | Direct interaction (clicks, responses) | Direct interaction with users |
Character Limit | Variable, typically 150 characters | 70 characters for Persian, 160 for English |
Send Speed | Instant delivery | Instant delivery |
User Experience | Can be intrusive if overused | Less intrusive |
Internet Requirement | Yes (for sending and receiving) | Yes for sending bulk, but no need for receiving by users |
Platform Dependency | Dependent on operating system and app | Independent of OS |
Online Advertising
Google Ads and other banner advertisements are some of the most significant online advertising channels. With these methods, you can display ads only in spaces where customers need them, ensuring effective message delivery.
Technique 3: Strategies for Increasing Engagement with the Audience
Certain strategies to increase brand engagement with your audience will make delivering the advertising message easier. Below are some summarized methods:
Creating a Strong Call to Action (CTA)
A call to action guides your customers toward the direction you want. At the end or middle of your advertising message, use an impactful CTA. This way, you teach the target audience what action they should take to experience the benefit of receiving your message.
Creating Online Discussion Groups and Forums
Engaging directly with your target audience on the internet allows you to deliver advertising messages effectively. Setting up Q&A forums, online polls in chat groups, product and service reviews with experts, etc., will help you establish clear, direct communication with your customers.
Technique 4: Creating Engaging and Targeted Content for Marketing Message Delivery
The content you produce is the key element you aim to communicate through advertising messages. To optimize this process, it’s important to produce high-quality and engaging content. This content can be delivered in various formats and through different marketing channels, but its essence is what matters most.
Aim to combine education, information, and the delivery of valuable marketing messages simultaneously when producing advertising content.
Technique 5: Measuring and Analyzing Results
Advertising doesn’t end with the completion of a campaign. To deliver future marketing messages to new target audiences or loyal customers, analyze the results and data obtained from your advertising campaigns.
For this, you can use online analytics tools like Semrush, Google Analytics, and even artificial intelligence.
Remember, delivering advertising messages to your target audience requires time to study the customers, identify their needs, and address those needs through the best channels and tools. Only when you generate customer satisfaction will you be able to encourage them to engage with your advertising message and create a productive and effective interaction with your business.
