Saad News: Stay with us as we explore the trending makeup looks of 2025, or as we say in our own calendar, 1404.
According to Saad News' beauty and makeup service, it has only been a short time since the start of the new Gregorian year, and many people are looking to update their makeup products and overall makeup style. In addition to the fashion world, other factors like social media and celebrities also influence the makeup trends of 2025. This is why, by paying attention to the appearance of active individuals on TikTok or Instagram, you can predict what makeup styles will gain popularity in the future. If you're feeling like changing your makeup style and want to try the trending and new looks before others, keep reading!
What are the 2025 makeup trends?
January is one of the busiest times of the year, with various brands beginning to introduce and launch new makeup products. Since makeup is an art form that many women use to enhance their confidence, these events are met with a great deal of enthusiasm. The makeup trends for 2025 are so diverse and numerous that everyone, regardless of their personal taste, can find a style they love and stay up-to-date.
80s-inspired Makeup
Last year, the trend was all about achieving a natural look with simple makeup that made it seem like you weren't wearing any at all. But this year, it's time to embrace bold and striking makeup. The 80s-inspired makeup style is set to make a comeback as one of the key makeup trends for 2025. A 30% increase in searches for purple blush and the growing interest among young women in runway makeup looks from September's 3.1 Phillip Lim show confirms this trend. If purple and lilac blushes feel too risky for you, perhaps you should consider experimenting with eye makeup in these shades.
The return of eyeliner
If you're someone who loves drawing long, sharp eyeliner but has distanced yourself from this trend due to its targeting by the younger generation, we have good news for you. Recently, the use of eyeliner has been frequently spotted in the makeup of famous celebrities like Taylor Swift and Tyla. As a result, many fashion and beauty trend forecasters believe this makeup style is set to regain its popularity.
Dark cherry-colored lips
Brown and mauve nude lipsticks were among the biggest beauty trends of last year, and this might have gotten quite boring for you. If you're craving a new lip color combo, we have good news: this year, dark cherry-colored lips are set to become the favorite among makeup enthusiasts. Searches for this color have increased by 235% on Pinterest. To add depth to your look, you can match your lips with your cherry-red nails.
Multidimensional eyeshadows
While smoky eye makeup with brown and black shades remains highly popular, those looking for a big change in their makeup style can opt for multidimensional eyeshadows. This style uses more than three different eyeshadow shades and glitter to create a final, multi-dimensional, striking, and unique look. A great example of multidimensional eye makeup can be seen in photos of the emerging American singer Chappell Roan.
Thin eyebrows in makeup
A quick glance at the recent makeup trends of celebrities and social media influencers will show how thin eyebrows are becoming increasingly popular and are considered one of the top makeup trends for 2025. If you're truly interested in this eyebrow style, go ahead and use a razor. If you only want to try it once, you can cover your eyebrows with concealer or foundation, and then draw thin eyebrows over them using a black pencil.
Smooth and semi-matte skin in makeup
Having glowing and shiny skin, as if no foundation was applied, was one of the most popular trends of last year. However, this look has been somewhat set aside this year, with most people preferring a semi-matte finish. Natural skin remains a key trend in 2025, but that shine and gloss will no longer be part of the trend this year. Ana de Armas is one of the celebrities who has fully embraced this trend and frequently incorporates it into her makeup.
Combination of mocha mousse lip liner and lipstick
Pantone's color of the year is a soft and appealing shade of brown known as mocha mousse. While some people think that this color should be used for eye makeup, we are seeing the rising popularity of brown lipstick and lip liner. Mocha mousse is an unexpected yet perfect choice for lips because, depending on your skin tone, it can take on a neutral or cool undertone. Lipsticks with a cool undertone make your teeth appear brighter and whiter, and they tend to look more attractive on the lips than warm shades. Mocha mousse is neutral, making it easy to pair with dark smoky eye makeup.
90s-inspired makeup
It seems like we can never let go of the dream of living in the 90s and early 00s, and that's exactly why makeup from that era is one of the beauty trends for 2025. One of the best ideas you can take from this style of makeup is the 90s lip look, which is completed with a brown lip liner and a matte nude lipstick. To try out the 90s-inspired makeup perfectly, just take a look at the makeup looks of American actress Lily Rose Depp.
Freckles on the cheeks
If you thought that freckles on the cheeks would be forgotten in 2025, you are mistaken. Since Taylor Swift appeared in public with golden freckles, this makeup technique has gained huge popularity, and people are no longer satisfied with light brown freckles. Our suggestion to you is to take freckles seriously again this year and embrace them.
Full makeup without mascara
Many people may not consider this one of the makeup trends for 2025, as whether or not to use mascara in makeup is a completely personal and subjective matter. However, it is impossible to ignore the significant rise in popularity among makeup enthusiasts for a mascara-free look. Not using this product gives a more delicate appearance, as the attention is subconsciously drawn to the cheeks, jawline, and overall face structure. Skipping mascara can also help highlight the eye makeup. So, for the new year, you can opt for a lash curler in your full makeup routine.
Framing the eyes with pencil or eyeliner
After American singer Billie Eilish revealed how she does her daily makeup on TikTok, makeup fans became hugely interested in her eye makeup style. This celebrity frames her eyes using black gel eyeliner, adding a 90s vibe to her appearance. To follow the makeup trends of 2025, you can also use other colors like purple, blue, white, and green to frame your eyes.
Icy eye makeup
Icy eye makeup has begun making its comeback as one of the makeup trends for 2025. This style, reminiscent of the makeup from the 90s and early 00s, can offer you a unique and different look for the cold winter days. Just a quick glance at the makeup styles of celebrities like Angelina Jolie and Britney Spears can give you ideas for creating an icy makeup look. You might find it interesting to know that this trend has gained so much popularity that the makeup brand Huda Beauty recently released an eyeshadow palette called Icy Nude.
Endless use of glitter
Contrary to what many people believe, glitter isn’t just for eye makeup and can be applied to other parts of the face and even the body. To incorporate glitter into your daily makeup routine, you can use shiny eyeshadows to create eyeliner. You can also apply fine, colorful glitter on your blush. For parties and celebrations, use colored gems around your eyes and above your brows to achieve a futuristic and unique look.
Everything in lavender
If you're someone who prefers cute, girly makeup looks over dark, edgy styles, you don't need to feel left out of the 2025 makeup trends. Lavender-colored makeup products have gained so much popularity that many makeup brands like Haus Labs, Yves Saint Laurent Beauty, and Huda Beauty have started creating various products in this shade. A lavender eye makeup look or using lavender blush can give you a dreamy and unique appearance.
Final words
This year's makeup trends focus more on highlighting the natural beauty of the face, but they aren't as simple as before. The use of lightweight and minimalist products, such as light foundations, subtle blushes, and soft highlighters, to create a fresh and glowing appearance, is prioritized. However, this doesn't mean that bold looks and the combination of brown and dark red lips are out of style. In 2025, you can pay more attention to your personal preferences and makeup interests than ever before, as trends are not meant to limit you or stifle your creativity.
